Filipino immigrants have struggled to have much impact on mainstream U.S. culture, especially around food and drink. The problem is compounded, Ponseca adds, by a well-documented trait: It’s called “hiya” (pronounced “hee-yah” in Tagalog), and the word translates into English as “shame” or “dishonor.” Some Filipino immigrants in America have felt a sense of hiya around their food, with its duck embryos, pig’s blood, shrimp paste and other potentially hard-to-swallow ingredients.
News story courtesy of Washington Post